I never really calculated the numbers, but my best guess as of writing this post is that 50% of my business has come from Referrals over the past 19 years, although that number could very well be much higher than I think.
Referrals are priceless; when you think of all the money and time involved in marketing your products or services you just can’t put a price on one of your customers passing your name on to someone they know. I have never implemented a referral program that offers some type of monetary payback; I simply send a thank you card or give a referral back if possible.
I do plan to really dig into my referral sources the balance of this year set up a defined referral program of some sort. Here are a few things to consider making the most of referral business.
You should keep in contact with all your referral sources, whether they are customers or networking groups, associations, friends or family. If you want referrals from customers make sure every single customer is satisfied without question. Referrals from networking groups may take a bit more work, you need to give first. Get to know everyone in your group, what they do, what their business has to offer. Then start sending them referrals, they will be inclined to return the favor sooner or later.
The “Wow Factor” will explode your referrals hand over fist. People love to tell others about great experiences they’ve had – it may be bragging about an unbelievable deal or memorable event, but any way you look at it people love to talk up things that excite them. Blow your customers away with great service, over deliver on your promises and reward them with a gift showing them your appreciation for their business.
Give everyone you meet a reason to refer you and your business.
Tim Somers
Bizarre Promotions, Inc.




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