I have been using Send Out Cards for just over two years now. I often wonder what if I would have had this amazing business tool throughout my entire 20 years in business. Were would Bizarre Promotions be today if I had only send out a few greeting cards to clients and prospects alike on a regular basis. That could very well be the million dollar question.
It’s Said That Customers Leave Because They Don’t Feel Appreciated.
Studies show the #1 reason customers stop doing business with a company is “perceived indifference,” meaning they feel taken for granted and neglected. The numbers are staggering 68% of customers that leave did so because they didn’t feel the love.
Like most, I always had good intentions of sending thank you cards to my clients, but would get busy with then next project and simply not take the time to do this much needed task. I even had greeting cards printed or even post cards printed with the same generate “Thank You” all with the same generic picture. All I had to do is address it, stamp it and drop it in the mail box and I didn’t do it 75% of the time.
In regards to prospecting, statistics show most sales take at the very least 5 contacts or exposures – in fact 80% of sales are made on the fifth contact. Most sales people never make it to number 5, most stop trying after the second failed attempt. And in regards to trade show follow up nearly 65% of all leads are NEVER contacted, not even once. I know I am guilty of this.
So why is this such a big problem? We as sales people and or business owners know what it takes to grow a business, follow up, persistence and thanking those that make you and your business exist are all vital ingredients. My “Why” is lack of a system, an automated system that does the heavy work for me?
Since becoming a Send Out Cards distributor (not just a customer) I am able to follow up will all my trade show leads, thank my customers, send birthday cards, holiday cards and simple thinking of you cards. This system is the automation that I needed to fill the void I had struggled with for all these years.
One of the main features that sold me was the ability to set it and forget it by creating campaigns that will automatically send out cards when ever you want them to go out. One of my favorite campaigns is my “Thank You” campaign. The campaign consists of 3 greeting cards and 2 post cards. First it sends out a thank you card, thanking the recipient for their business. Then 30 days later post card featuring a promotional product tip hits their mail box. Then 45 days later a motivational greeting cards arrives, 6 months out and 1 year out a reminder to reorder and or visit our website to check out the latest specials. My customers are well worth the incredible low $4.36 it costs me to send these five exposures out (that’s $4.36 total).
Remember if you are not thanking your customers somebody else is ready and willing to thank them.
If you’d like to send out a few greeting cards on me using Send Out Cards contact me here and I will walk you through the process in about 15 minutes.
To Your Success!
Tim Somers
Bizarre Promotions, Inc.
