March 17 is St. Patrick’s Day and just about everyone will be sporting something expressing their support of one of most celebrated holidays. St Patricks Day Tee Shirts are the most popular article of clothes to be worn right next to St. Patrick’s Day Hats and St. Patrick’s Day Buttons. Many millions celebrate St. Patrick’s and they are not even Irish. The day honors the great St. Patrick, saint of Ireland. One might think the day we celebrate (March 17) was the day he was born, … [Read more...]
DADBA Expo Pre-Event Marketing Stats
February 14, 2008 By 1 Comment
Yesterday I attended the Downriver Small Business Conference hosted By DADBA (Downriver & Detroit Business Association) and DCFCU (Downriver Community Federal Credit Union). Prior to the event I sent out 65 post cards to current customers and prospects that I had met over the past few months (about half of which were NOT DADBA members). The post card was simple (see below) telling the recipient to stop by my booth and pick up a Free Gift and also enter our drawing to win Free … [Read more...]
Monday is Cold Call Day
February 12, 2008 By Leave a Comment
I never cold call, but I do love the classic patented Call Call Flip! Monday seems to be the day I get the most cold calls - I try to be polite, listen then let the caller down easy telling them I don't have a need for their product or service at this time. Then the FLIP - I ask how the Cold Calling is working out for them? Then have you every used Promotional Products? Then see where the conversation leads. Today, I hit a home run on the 2nd cold caller - a container company (they sell … [Read more...]
You Should Start a Small Business Blog
February 11, 2008 By 2 Comments
A blog is an excellent way to build brand awareness for any sized business, especially a small business. Keeping a simple and basic theme is the key; you need to focus on the audience that you want reading your blog. Your blog should focus on providing information that is helpful and useful to your readers, using simple tactics to expose your products and services. Give link love; don’t be afraid to link out to other blogs or websites even if they are competitors to some degree. You … [Read more...]
Construction Promotional Product Case Study
February 11, 2008 By 5 Comments
Improving employee relations is not easy, but using promotional products tied into an event can make your employee feel appreciated and motivated to do their best. A construction company set out to improve their employee relations – The Theme: Company Picnic Promotional Products used: Flying Discs (custom printed Frisbee's), custom printed Coolers and Bubbles The picnic was held at a near by amusement park, first the planning committee was given logoed caps and t-shirts to wear at … [Read more...]
