Mr. Handyman Stress Reliever Customer Showcase

March 27, 2008 By Leave a Comment
Stress Reliever

Mark Slagle, owner of the Mr. Handyman franchise in Trenton Michigan, called me a few weeks ago in search of a promo item that he could hand out at the Southern Wayne Country Regional Chambers up coming Business and Lifestyle Exposition being held on April 3rd, 4th and 5th. After a week or so of sourcing some of Mark’s ideas and putting together some optional ideas for him, Mark decided on a house shaped - combination memo holder and stress reliever.  I thought this was a great choice, … [Read more...]

Filed Under: Customer Showcase, Featured, General

Market Your Business For Practically Nothing!

March 20, 2008 By Leave a Comment

This post was guest blogged by Kathy Kane of Market Insights, LLC, an action oriented marketing consulting firm. There are so many ways to get exposure on the web that for the moment, are either free or very inexpensive. You can make sure you have your “piece” of the web by posting a video about your company on You Tube or My Space and embedding a link to your web site to promote it.   There are many budding video entrepreneurs who can whip up a 30 second commercial in no time. You can … [Read more...]

Filed Under: General, Online Advertising

Promotional Products Make Great Swag

March 10, 2008 By 3 Comments

Swag, short for “Stuff We All Get” is most often heard about when celebrities attend award events and a-list parties such as P. Diddy’s annual “White Party” that I will talk about later in this post.  Swag is a great avenue for advertising and promotional products defiantly fall into the “Stuff We All Get” category. As a small business owner the swag we use can not be compared to the famous Oscar swag bags given to celebrities on award night.  Presenters at the 2006 Oscar … [Read more...]

Filed Under: Featured, General

Promo Items Increase Attendance

March 7, 2008 By Leave a Comment

Case Study Type of Promotion: Bring In Event Attendees  Product Used: Invitations, Pens, T-Shirts Method Applied:Direct Mail, Trade shows When the Colorado Springs Airport was planning a grand opening event, they wanted to maximize the attendance of the event.  The marketing team sent out Pop-up invitations to over 1,000 travel agency owners and community leaders.  Dining and Whining were featured as the campaign slogan.  The invite have a microchip embedded in it that roared the … [Read more...]

Filed Under: Case Studies, General

Fast Follow Up Leads to Sales

March 5, 2008 By 2 Comments

We are all guilty of this one, you get a lead and you are busy with other orders and customers and you don’t follow up right away and you lost any chance of generating a new customer from the lead.  I am sitting on 3 leads right now that I have received over the past week and a half and I have yet to follow up with them.  Why?  Put simply I did not make it a priority.  I was working on current customer quotes and processing orders and taking care to fires with vendors and the rest of the … [Read more...]

Filed Under: Featured, General