Mark Slagle, owner of the Mr. Handyman franchise in Trenton Michigan, called me a few weeks ago in search of a promo item that he could hand out at the Southern Wayne Country Regional Chambers up coming Business and Lifestyle Exposition being held on April 3rd, 4th and 5th.
After a week or so of sourcing [...]

This post was guest blogged by Kathy Kane of Market Insights, LLC, an action oriented marketing consulting firm.
There are so many ways to get exposure on the web that for the moment, are either free or very inexpensive. You can make sure you have your “piece” of the web by posting a video about your [...]

Swag, short for “Stuff We All Get” is most often heard about when celebrities attend award events and a-list parties such as P. Diddy’s annual “White Party” that I will talk about later in this post.  Swag is a great avenue for advertising and promotional products defiantly fall into the “Stuff We All Get” category.
As [...]

Case Study
Type of Promotion: Bring In Event Attendees 
Product Used: Invitations, Pens, T-Shirts
Method Applied:Direct Mail, Trade shows
When the Colorado Springs Airport was planning a grand opening event, they wanted to maximize the attendance of the event.  The marketing team sent out Pop-up invitations to over 1,000 travel agency owners and community leaders.  Dining and Whining were featured [...]

We are all guilty of this one, you get a lead and you are busy with other orders and customers and you don’t follow up right away and you lost any chance of generating a new customer from the lead.  I am sitting on 3 leads right now that I have received over the past [...]