Promotional Products Motivate Sales Team

In an effort to motivate their sales team and help them generate new prospects in slow economic times, a direct mail campaign of the company’s basic motor was directed at helping the 1,800 sales team members generate new business.  The sales team called on equipment manufacturers, and in the first quarter the company mailed out brochures of beautiful antique car drawings to prospects, with an offer to call in for a free set of prints that could be framed.

At the same time the company’s sales team was sent antique car calendars with the campaign slogan “Crank Up Sales”.  Then special sales meetings were called were each member of the sales team received custom molded key tags bearing the same message.
 
The campaign was supported by additional direct mail pieces and articles in industry publications. The program contributed to a $4.5 million increase in sales over the previous forecast, and helped to maintain production and reduce unemployment.

This Promotional Product case study shows that promo items motivated the sales team and also motivated prospects that in turn generated sales.

Tim Somers

Bizarre Promotions, Inc.