In an effort to motivate their sales team and help them generate new prospects in slow economic times, a direct mail campaign of the company’s basic motor was directed at helping the 1,800 sales team members generate new business.  The sales team called on equipment manufacturers, and in the first quarter the company mailed out brochures of beautiful antique car drawings to prospects, with an offer to call in for a free set of prints that could be framed. At the same time the company’s … [Read more...]