Even after 19 years in business I learn something about building my business almost everyday.  I have build relationships with customers over the years.  Many have been customers for 10 even 15 years, but some have been one timers, or only remain a customer for a couple of years.
So why do some customers stick around [...]

I overheard a conversation addressing this question and was surprised on the opinions of the two conversing – so I wonder how others look at Advertising and Marketing, as one or two separate (but related) segments, I posted this question on Linkedin.com and had some great responses:
Advertising is just a part of marketing which may [...]

With 2008 being an election year, both nationally and locally I put together a few tips to consider when ordering Election Promotional Products.
As with any message on a promo item, the message should be clear and to the point – just imprint the candidates name and the office they are seeking.
Never imprint the year of [...]

When ever I quote a project I always put “based on camera ready artwork” on the quote.  More often then not people do not know what camera ready artwork is.  When I get an order and am usually told to visit their website and grab their logo…ugh.
The promotional products industry is very similar to the [...]

When networking or prospecting you need to follow three very simple rules to be successful:
1. Never, ever speak to a prospect about your product or service until they express an interest – ask them questions, learn about them and their business first.
2. Eliminate the time wasters, make the prospect jump a hurdle and prove their [...]