Spec Sample With Your Logo

Alpine Mint Tin SBF420

One of our top suppliers, Lanco is making an effort to increase sales for the balance of the 4th quarter by offering some of their top distributors “Free Spec Samples”. What are Spec Samples you ask – basically they are a actual product proof, printed with a logo or message. They are most often produced with larger orders or with complicated artwork so the end user (you the customer) can review and approve the promo item to be printed with your information.  Normally the charge for this … [Read more...]

Introductory Calling aka Cold Calling

Phone Cold Calling Tips

The first time you speak with a prospect is more than likely a cold call, no matter how you generated the lead, from a referral to a networking event the initial phone conversation is really an Introductory Call to get your foot in the door by setting up a meeting.  I have never been a fan of receiving cold calls and often like to mess with the caller – wasting their time, like they are wasting mine. I do understand the cold calling concept and realize it works for many.  I actually set … [Read more...]

Facebook and Twitter A Waste Of Time

Early this week I attended a networking event and started some basic dialog with a gentleman, I asked him if he have been utilizing any social networks to build his business.  He blasted me with “Facebook and Twitter are a waste of time” and went on to tell me his sales staff do not get any work done and have not meet their sales goals since joining the social network craze. I had to sit back and just listen; I really was thrown back and speechless for the first time in a long time. … [Read more...]