Custom Printed Magnets are one of my favorite promotional items. They are very cost effective and the exposure verse the cost is extremely high. Magnets hang around the home or office for years on end. Statics show that the average households of three people open their refrigerator a minimum of 11 times per day, so a Magnet on a refrigerator has on average 4,015 exposures per year. Magnets can be added to a letter or invoice without increasing the cost of postage. With today’s … [Read more...]
Customers come and go on a regular bases, some will be persuaded by your competition while others will simply go out of business in these hard economic times. Regardless of the reason you must consistently and regularly replace these customers with new customers. If your business is going to be a survivor in this economy you must beef up your prospecting. When you really dig into prospecting, you will find it to be a rather complex part of the sales process. You must identify companies … [Read more...]
