First and foremost STOP watching the news, ignore any and all negative news regarding the economy and keep doing what you have always done (the mailings, the phone calls, the emails and setting those appointments)just as you did when the economy was strong. Second, call on new people – yes cold calling!  I know no one likes to cold call, but making a quick call to introduce you and your company will then set the tone for following up with a greeting card or promotional product. You must … [Read more...]