It is often thought that you have to be an exhibitor in order to generate leads at conferences or business expos.  Many that attend think they are the lead or prospect and miss out on a golden opportunity to network and prospect while attending such events.  You can use the convention floor as a vehicle to meet people who can help your business – even if they never actually buy from you. You may find competitors, members of the press and even suppliers that you have used or plan to use to … [Read more...]