This post was guest Blogged by Asha Tyson, Success Coach and National Bestselling Author of “How I Retired at 26!”
Many people dream of writing a book someday. As a business owner, however, You can’t imagine where you would find the time. Besides, it’s something nice to do, but it’s not necessary to do right now. Or is it? You have too many things yet to accomplish for the business. Right? Who has the luxury of writing a book when there is so much that has yet to be accomplished of immediate importance?
Well, you may be surprised to find that writing and publishing a book may be just what you need to stop and do right now to quantum leap your business beyond the competition and into lucrative levels that you have aspired having for years. But wait…
Don’t close down on me. I know that all the concerns are coming at once. You may be thinking things like:
“I’m not a writer; I’ve never been good at English; what would I write about? and did I mention that I don’t have time!…”
No problem my friend. I have good news for you. If any of those thoughts crossed your mind, you are in for an awesome awakening.
And here it is…
Everything that you think you need to do in order to write and publish your own book is definitely wrong!
Technology and the day of information marketing has revolutionized the whole process of writing and publishing in such a manner that you could have a book written in a week and a quality real book in hand in as a little as a month – sixty days if you procrastinate!
Let’s look at why you want to take a serious interest at publishing today versus later. Incorporating a book into your arsenal of marketing tools can do immediate wonders for your business, so putting it on the back burner is costing you tangible, measurable bottom-line dollars. Here are 9 reasons a book can improve your business right now:
1) Establishes a brand that sets you apart and makes you a familiar entity.
Many small business owners seek to do what is acceptable in their trade or profession. However, often times you can be hindered by industry norms when you conform to the same standards rather than raising the bar. A book allows you to say:. “I have an expertise that comes with my service that is noteworthy.” Your customers will associate your book with excellence and therefore the best choice for their needs.
2) Fosters instant authority and credibility.
For centuries authors have been considered thought leaders and experts. Once you have embodied a tangible set of thoughts between to bookcovers, you will join the many that have enjoyed this respect. As an author, you present a rock solid image that leaves your prospects, customers/clients and colleagues with a lasting impression of your abilities that they will not soon forget. Please note that you don’t have to create an Oracle at Delphi with deep, rich literary concepts. If you know more about your business than the people you serve, you have what it takes to do this.
3) Serves as a low cost/high leverage customer magnet.
Publishing today is relatively inexpensive next to other marketing tools. This is particularly true when you consider the perceived value of a book and its potential to draw customers who see the content of the book as an additional service quality to the business you provide.
4) Provides an “evergreen” marketing tool.
With many marketing tactics – especially internet related, what you do today may not still be driving traffic to your business tomorrow. But in order to stay competitive, you will need your marketing to be “evergreen.” That means that your marketing and advertising dollars stretch for years as without losing much if any appeal whatsoever. A book is ideal for taking advantage of this “evergreen” principle. Publishing now will sustain duration because it is classically effective. Your book can still matter in 5, 10 or more years!
5) Attracts higher quality customers.
Reading has always been a favorite pastime of travelers, thinkers, doers and contributors. The customer base that a book will draw is more likely to be a progressive customer who earns more and therefore spends more on your products and services.
6) Positions your revenue for multiple income streams.
There are many ways to create several diverse income sources using the same information already available in your published book. I show small business owners and 9 to 5 professionals looking to start their own home-based businesses how to get 9 streams of income from just one book. Stop by and see me at www.freepublishingkit.com. Get your free quickstart publishing kit. From there, you see how to check out the very simple ways just one book can earn you a 6 or even 7-figure income!
7) Accesses National and/or International Business Patronage.
A book can get much further and go a lot faster around the globe than you can. You never know how far someone is willing to travel in order to experience your services or order the products of an internationally/nationally recognized expert. The worldwide web has made this a much more reasonable expectation than times passed. Remember, as an author, you are the authority of your subject. People pay premium prices for specialists and gurus. Folks want the best. If you are the only one they know of with a book, and they think that you are the better business option because of it…then guess what? You’re the best!
8) Gives you an excuse to get free publicity.
There are more than 79 reasons to launch a press release as a business owner. And yes, you guessed it. Writing a book is one of them. Each release positions you for greater exposure. The more you do with your company the more you will have to talk about in a press release. This will draw more opportunities. And you will have to write more press releases – which will draw more opportunities to launch more press releases. What kind of opportunities you ask? Simple… radio, magazine, newspaper interviews or even local and national television coverage is not farfetched. You never know. I was minding my own business when The Tyra Banks Show, The Montel Williams Show and VH1 called me. So, I know first-hand that it can happen for you.
9) Promotes your other services and products.
A book in circulation gives you a chance to talk about other things that you are selling or promoting. This can be accomplished in a number of ways. You can write about other offers that you have in the book itself. You can also discuss other agendas on the platform if you are willing to do some public speaking. Then there are interviews, telephone seminars, blogs, articles, forums…all of which are accessible using your own published book as a gateway.
Ready to make a move in this direction? Have questions? Visit me at www.freepublishingkit.com and let’s get started. This will be a whole lot easier than you may have thought! Asha Tyson, Success Coach and National Bestselling Author of “How I Retired at 26!”
