One of my favorite movies is “Jerry Maguire”, for me the movie hits a cord on just about every emotion. On of the many quotes that stand out is “The key to this business is personal relationships.” – The late Dicky Fox “the original sports agent”.
If you focus on building just 250 strong relationships you will have a network that expands into the thousands, which will lead to sales beyond your wildest dreams.
Here are a few ways you can start building strong personal relationships with prospects, customers and even friends and family.
- Increase your response time to emails and phone calls, prompt follow up is very important.
- Show genuine concern in work challenges that your prospects and customers face.
- Call, email or send a greeting card from time to time with no agenda. Simply stay connected, add some value or offer some interesting facts about their industry.
- Identify important dates, company anniversaries, birthdays, etc.
- Send a referral to your customer or prospect.
- Stop by and drop off coffee, donuts or have lunch delivered.
Using these simple techniques will build relationships that will drive business to you almost effortlessly.
Tim Somers
Bizarre Promotions, Inc.
