Long time customer Roscoe Johnson, Johnson Tattoo Studio, in Taylor Michigan was kind enough to let me know how the T-shirts we printed for him worked out at the 2008 Chopper Show in Detroit Michigan.
Below is the email I received from Roscoe (posted with permission of course) and a great picture of Roscoe and his […]

Case Study
Type of Promotion: Bring In Event Attendees 
Product Used: Invitations, Pens, T-Shirts
Method Applied:Direct Mail, Trade shows
When the Colorado Springs Airport was planning a grand opening event, they wanted to maximize the attendance of the event.  The marketing team sent out Pop-up invitations to over 1,000 travel agency owners and community leaders.  Dining and Whining were featured […]

In an effort to motivate their sales team and help them generate new prospects in slow economic times, a direct mail campaign of the company’s basic motor was directed at helping the 1,800 sales team members generate new business.  The sales team called on equipment manufacturers, and in the first quarter the company mailed out […]

Yesterday I attended the Downriver Small Business Conference hosted By DADBA (Downriver & Detroit Business Association) and DCFCU (Downriver Community Federal Credit Union).  Prior to the event I sent out 65 post cards to current customers and prospects that I had met over the past few months (about half of which were NOT DADBA members). 
The […]

Improving employee relations is not easy, but using promotional products tied into an event can make your employee feel appreciated and motivated to do their best.
A construction company set out to improve their employee relations –
The Theme: Company Picnic
Promotional Products used: Flying Discs (custom printed Frisbee’s), custom printed Coolers and Bubbles
The picnic was held at […]