Case Study Type of Promotion: Bring In Event Attendees Product Used: Invitations, Pens, T-Shirts Method Applied:Direct Mail, Trade shows When the Colorado Springs Airport was planning a grand opening event, they wanted to maximize the attendance of the event. The marketing team sent out Pop-up invitations to over 1,000 travel agency owners and community leaders. Dining and Whining were featured as the campaign slogan. The invite have a microchip embedded in it that roared the … [Read more...]
Promotional Products Motivate Sales Team
March 3, 2008 By 1 Comment
In an effort to motivate their sales team and help them generate new prospects in slow economic times, a direct mail campaign of the company’s basic motor was directed at helping the 1,800 sales team members generate new business. The sales team called on equipment manufacturers, and in the first quarter the company mailed out brochures of beautiful antique car drawings to prospects, with an offer to call in for a free set of prints that could be framed. At the same time the company’s … [Read more...]
DADBA Expo Pre-Event Marketing Stats
February 14, 2008 By 1 Comment
Yesterday I attended the Downriver Small Business Conference hosted By DADBA (Downriver & Detroit Business Association) and DCFCU (Downriver Community Federal Credit Union). Prior to the event I sent out 65 post cards to current customers and prospects that I had met over the past few months (about half of which were NOT DADBA members). The post card was simple (see below) telling the recipient to stop by my booth and pick up a Free Gift and also enter our drawing to win Free … [Read more...]
Construction Promotional Product Case Study
February 11, 2008 By 5 Comments
Improving employee relations is not easy, but using promotional products tied into an event can make your employee feel appreciated and motivated to do their best. A construction company set out to improve their employee relations – The Theme: Company Picnic Promotional Products used: Flying Discs (custom printed Frisbee's), custom printed Coolers and Bubbles The picnic was held at a near by amusement park, first the planning committee was given logoed caps and t-shirts to wear at … [Read more...]
