Building Your Database

When you have a client in your store/business making a purchase, before the transaction is completed ask them how they would like 5% or 10% off this purchase (or a set dollar amount) – Right Now! Have them text “your keyword” to 90210 right in front of you or your employees – give them the discount and you now have a new addition to your database to continue to market to and up-sell to for future business. The key to remember is “What’s In It For Me” if you make it worth your clients time and effort they will gladly join your Mobile VIP Club.

DON’T FORGET

Be sure to ALWAYS include your phone number (with area code) in your call to action text messages – most smartphones generate a quick link to auto dial your number, if you don’t make it easy you are losing out on sales – if you are not looking for calls be sure to include your web address or Facebook page url.

Hope these help in generating a great ROI (Return on Investment) in regards to your Text Message Marketing Strategy.

To your continued success!

Tim Somers
Bizarre Marketing

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Video Marketing is hot and if you are not using this medium to drive business and sales you are missing out on an easy and cost effective way to captivate your prospects and turn them into customers. I have produced several videos for clients and usually just drop in some snappy music and call it a day. But the more I start digging into the production of marketing videos I am realizing that Voice-Overs really do take a marketing video to the next level.

Voice-Overs improve viewer engagement and keep their attention far longer than videos with just a music track – in turn leading the viewer to remember your company’s products and services – leading to sales and referrals. Many studies have made the connection between the human attention span and what captures an individual’s interest and keeps it. Some of these studies find without question that merging sensory components, such as visuals and a strong voice, will increase and keep the viewer’s attention much longer.

See For Yourself – Below you will find two videos that we produced, they are exactly the same visually but the second one has a Voice-Over. After watching both, please vote for the one you find more powerful and engaging.

Video One – NO Voice-Over

Video Two – WITH Voice-Over

Tim Somers
Bizarre Marketing, LLC.

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If you are one of many people that want to promote your business without having to spend too much money, then you should really consider buying personalized wine glasses. There happens to be dozens of investors and customers that love to drink wine, and there is no better way to promote a business than by giving them a glass that have your own business logo imprinted on them. Though it may not seem like the smartest way to advertise a business, you may be surprised on how it will significantly benefit your business.

How Can Custom Imprinted Wine Glasses Benefit Businesses?

One of the many reasons why personalized glasses can benefit your business is that it is a very high end way to advertise a small business. You can actually give the wine glasses to a party or hotel and have tons of people see your businesses logo. There are so many people that enjoy drinking wine, so just imagine how much people will be able to see your businesses logo. Having them associate your business with a high-end product will only enhance the reputation of your business.

How Much Do Personalized Wine Glasses Cost?

The price all varies on how many you purchase and which style you prefer, because there are many places that sell promotional glassware for a very affordable price. If you are on a tight budget, but you still want to buy personalized wine glasses, then you should just consider buying them online, as everything is much cheaper online. They aren’t that expensive considering the fact that they will significantly benefit your business. If ever you want to save money when buying custom printed glasses, then make sure to buy a lot all at once because some companies give discounts when you buy their wine glasses in bulk.

The Benefits To Purchasing Custom Wine Glasses?

You may be surprised on how many businesses have imprinted glasses, as they are well aware on how it will benefit their businesses. One of the many benefits that you will receive when you buy personalized glasses is the fact that they are super cheap compared to buying commercial ads. Though the amount of people that will see your businesses logo is not the same amount as when you have commercial ads, but at least there will still be a lot of people seeing your businesses logo. Another benefit that you will receive when you purchase personalized wine glasses is that you’ll be different among other businesses that advertise.

So, if you are one of many people that want your business to gain more attention, then you should most definitely consider buying personalized glasses. These glasses are very affordable, yet they will really benefit your business, as so many Investors and regular people will be able to find out about your business and get more intrigued to visit your company’s website. The moment someone sees your advertising wine glass, they will instantly want to know more about your company, as way they found out about your business was so unique.

Amber Lee Collins is a marketing specialist, writer and cooking enthusiast. Amber is the Marketing Director, an online promotional products company specializing in custom printed bags, coasters, napkins and personalized wine glasses.

Article Source: http://EzineArticles.com/?expert=Amber_Lee_Collins

Tim Somers
Bizarre Marketing, LLC.
Custom Wine Glasses

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Today I am bringing you my top 7 secrets to successful marketing. I will admit that I had trouble sticking to only 7 so I am going to assume that you have read previous issues where I have stressed how important it is to have defined your target market; why you should always keep it simple (business does not have to be complicated); know the importance of building relationships with prospects; and why you are the only person who can write any advertising and promotional material for your business.

1. You must have a database – this will prove to be the key to your success. Your database should contain as much information about your clients and prospective clients as possible so that you can contact them with details of new products and special offers. Of course having a database alone is not enough, you must be constantly following up with leads and building relationships so that in time prospects will choose to buy from you.

2. Attract new clients and keep the interest of existing clients by using PR. Public relations does not have to be expensive or difficult and you can do it yourself without employing an expensive PR agency. What you need to remember is that every interview you give or article you write, must contain your contact details. Other great ways to raise your profile include writing a book or publishing a report.

3. Offer promotions that give people the chance to try your product or service and make your company stand out from the competition. These promotions must be exciting in order to make potential customers want to take immediate action – for example, there are not many people who can resist a ‘buy one, get one free’ offer. Here it is important that you have higher priced products to up-sell in order to make it financially worthwhile offering promotions. What you need to remember is that the promotional offers that are the most successful are those that have a time limit so tell prospective clients what they need to do and how little time they have in which to do it.

4. Get your clients to do your sales and marketing for you by asking them for referrals and testimonials – if they are impressed with your product or service then they will want to tell others. The easiest way to do this is when a customer compliments you on your product or service; ask if you can quote them. Write down what they said and ask them to agree it and then use it.

5. For your marketing to really be successful, you need to show your target audience that you are an expert in your field and there are many ways of doing this – one of the quickest is to be a published author.

6. Effective marketing is far more important and cost effective than a large sales team. A well worded direct mailing to targeted customers can produce great results especially when accompanied with a time limited promotion. If potential clients want more personal contact then you could try offering a teleconference but be sure to follow up afterwards.

7. This should probably be up at number 1, you must niche your product or service if you want to succeed. The 80:20 rule also applies in marketing. It is highly likely that 20% of your income comes from 80% of your customers. This means that since most of your income comes from 20% of your customers, it is this 20% that you really have to focus on even if it is to the expense of the other 80%.

And of course, if you really want your marketing to be a success, your reason for being in business must be more than just taking money from people in return for your products of services – you must provide outstanding customer service that people will not find elsewhere!

As with the last issue of my Inspirational Toolkit, these 7 tips are taken from a new program (“Effective Marketing Strategies to Get You More Clients”) that I have recently developed in an attempt to demystify the sales and marketing process and help my clients succeed.

If you wish to discuss any of the above or would like more information about this new marketing program then please contact me.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  Peter F. Drucker

And now I would like to invite you to sign up to receive your free copies of my Inspirational Toolkit delivered direct to your inbox when you visit, http://www.power-to-change.eu where you will find even more free advice and tips to help you put the fun and passion back into your working week.

From Anne Galloway, “The Inspirational Coach” at power-to-change

Article Source: http://EzineArticles.com/?expert=Anne_Galloway

Tim Somers
Bizarre Marketing, LLC

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Happy New Year! We are starting out the year with a great special on custom printed pens and custom printed Magnets. Pens and Magnets are two of the most popular promotional products. Pens have on average 7 different users giving you a ton of exposure to your brand, 1,000 pens is at least 7,000 exposures. Magnets hang around for years, and the exposures every day are incredible. The average household of 4 goes to their refrigerator 11 times each and every day that is 16,000 plus exposures to your logo – that doesn’t include all the household guests that see the magnet throughout the year. Don’t miss out on this special it ends January 31, 2012.

To Order Or For More Info Contact Us Here.

To Your Success!
Tim Somers
Bizarre Marketing, LLC.

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I don’t know about you but every time I attend a trade show I end up with a bag packed full of literature that I usually never even look at. I am also very selective on the promotional products I pick up, I only grab useful items. Trade Show Marketing with QR Codes is a great way to give your booth visitors your company information while cutting down on having flyers and brochures printed up that most likely will never get looked at.

QR Codes are a no cost way for you as an exhibitor to supply booth visitors with your info

Quick Response or QR codes are those goofy looking boxes found on just about everything these days. With an app on a Smartphone or Tablet, you are giving prospects a quick and paperless way to access your company information, a featured product, a special, your website url or coupon. The number of Smartphones is said to hit 1 Billion by the year 2015. So Marketing with QR Codes and Text Message Marketing are only going to grow in the next few years.

Quick Response codes are comparable to bar codes that merchants use to classify the product, price, SKU, etc. The big difference is that a QR code is two dimensional which means it stores much more information. As a Trade Show Marketer, you can quickly generate unique codes for every exhibit to track usage through the use of a free QR generator.

Sites like Kaywa.com or my favorite the ZXing Project or you can Google QR generator and find an overwhelming amount of options. Once you have selected a generator to use, customizing a Quick Response code is a rather simple process. Before you generate the code you need to ponder how the QR Code you create will be used at your Trade Show Booth. Will you be directing prospects to a page on your web-site, offering a show special or coupon or simply providing all your contact information.

Once you have generated your code you need to plan on how you will be displaying it at your booth. One way would be to have a table top sign printed up with directions. Then when people visit your booth and you are conversing with them made sure you tell them to scan the code before they leave.

Trade Show Booth Marketing with QR Codes is a no-brainer, every exhibitor should take advantage of this technology and add value and convenience for your visitors.

Tim Somers
Bizarre Marketing, LLC.

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It has been said that your “list” is worth its weight in gold, weight being the number of subscribers you have on your email list. Growing your list can take time and lots of money, but Ad Swaps are an up and coming way to build your list with no cost and just a little effort. Ad Swap (also known as Advertising Swap) is an arrangement you made with other list owners in like niches (industries). The goal of both swappers is to offer something worthy of getting your partners list to click over to your website or blog and subscribe to your list.

Each and every Ad Swap you do will be different; each party wants to ensure they are getting the same value they are providing in regards to the quality and size of the lists they swap with. Some swaps are text based, while others will be banner ad based. Either way the ads must be prominently displayed or recommended by the list owner for maximum effectiveness.

I want to stress again…you want to do Ad Swaps with lists that are in similar industries. Obviously you are not going to swap with a direct competitor, but niches that complement each other. You also don’t want to over swap, you will devalue your connect and possibly lose your subscribers to other lists that offer better content if you over swap. I would recommend no more than 25% of your mailings include an Advertising Swap. So if you distribute to your list four times a month – then only one of those should include an Ad Swap.

In searching for partners to trade ads with you can search for like businesses and send them a message to see if they are interested in growing their email list. It’s best if you have a relationship with webmasters and bloggers that you can leverage verse trying to cold call on a list owner. You can also find Ad Swap partners on various Forums on the Internet… Google it.

Having a large list is great – but you must make sure you provide value to your subscribers, if you keep blasting them with “buy my stuff” emails they will opt-out faster than you can blink an eye. Provide them with great problem solving content and helpful tips and you will have them for life.

There are also ebooks like the Instant List Building Formula that you can utilize to build a large list.

We Want Ad Swap Partners

Bizarre Marketing is always open to doing Swaps with like industries and most business related lists. NO Make Money Online, Gaming, Porn or Internet Marketing lists will be considered.

Use the contact form below to see if we can partner up and grow our lists by Swapping Ads.

Tim Somers
Bizarre Marketing, LLC.

AD SWAP REQUEST FORM

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Many successful businesses have been promoting their brand on products for decades to expose their brand. In this current unsettled economic climate, it is more important now than ever before to get your brand seen and talked about by customers and prospects. If you make a small investment on promotional merchandise, it will gradually work wonders for your sales revenue. One of the most useful and versatile products are promotional bags which should be essential items for your next marketing campaign.

The obvious reason why promotional bags are so popular are because they are frequently used for many different purposes. Usually medium to large in size, their main function is to carry or store items, making them a useful item which most people would need. Thus, a large, portable, useful item is perfect for exposing your company brand or marketing message.

To make a positive impact, you can customize your promotional bag with any design you want and they are usually available in corporate colors. Try to find good quality bags as these will be used regularly, promoting your logo each time they are worn. For example, travel and sports bags can feature a vibrant color so the owner can easily identify it amongst the standard black colors. And if it is easily identifiable, it can even potentially expose your brand to a wider marketing audience.

If your company is hosting a trade show or corporate event, it will be worthwhile investing in customized cotton shopper bags or Eco-friendly bags to give away to visitors. This will be effective because in a busy trade show, lots of companies will be giving out freebies so if you provide visitors with a bag, they can easily carry things in it and when they get home, they will notice your brand logo on the bag. These types of bags are cheap when ordered in bulk quantities and great for everyday use. You can even put your company catalog or other promotional products inside the bag for maximum brand exposure.

If you’re looking for more executive promotional bags as gifts, consider custom printed golf bags. They make a lasting impression when given as corporate gifts to loyal customers because it serves as a reward and incentive to get them to buy more of your products or services.

For anyone who has received a promotional bag, you will be aware of the practicalities they have. Backpacks, laptop bags, conference bags are very popular and convenient, which people will keep and use again and again. The impact of having consistent brand exposure in this way is hard to beat and holds more benefits over other promotional items such as pens or key-rings.

Whatever the promotion may be, bags have the versatility to fit into any theme and virtually every marketing campaign. They have the potential to be seen by a huge audience because they are an everyday item. With a bag for every purpose, there are a huge variety to choose from. Designing high quality promotional bags will help your business remain in front of prospects and customers.

Neil Smith works in the marketing department of We Brand It Ltd, a leading supplier of promotional and branded merchandise. We are experts on a wide range of bags, including eco-friendly bags, their manufacture and their useage.  http://www.promo-bags.net/promotional/products/bags/c001_8/eco-friendly-bags.htm

Our site offers not only a variety of products but also advice and expertise on how to market your business with them. We offer promotional bags at the best price when ordered in bulk, so visit us today for all your promotional gifts. http://promo-bags.net

Tim Somers
Bizarre Marekting, LLC
Marketing Solutions To Grow Your Business

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By Bob Roitblat

John Wanamaker, the Philadelphia department store merchant, famously proclaimed, “I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half.” With just a little effort and analysis, Mr. Wanamaker could have eliminated much of that waste and so can you.

We spend advertising dollars to generate an action. As business owners the desired action is someone clicking on a web link, calling to place an order or coming in to buying something.

By understanding if customers respond to your advertising and how, you can increase the productivity of your marketing efforts. But to determine customer behavior you must use some kind of tracking mechanism to validate the performance of your advertising. You can then compare and contrast different Ad campaigns to determine which one generates the best response.

For example, sellers that use print media track the response to their display Ads to determine which Ads work, which headlines get a better response and which products sell. For an on-line Ad, you typically measure response rate by the number of click-throughs–how many people click on your Ad.

Tracking Ads that drive people to call or shop at a brick & mortar store can be as simple as asking, “How did you hear about us?” or putting something in your Ad like, “mention this Ad and get 10% off.” You tally people’s responses to determine which Ad or which medium produced better results.

There are two possibilities when an Ad generates little or no response: it didn’t generate enough interest or excitement; or the Ad didn’t reach your targeted audience.Money spent on messages that reach the wrong audience or that don’t produce the desired action is wasted.

Change the headline, Ad copy, graphics or layout and re-test the Ad. Maybe it’s a great Ad, but in the wrong medium or publication. Make a change and analyze the results.

Tracking Ad response is only the first step; the next step is to determine which Ads convert into the most sales-the conversion rate. Of the people who click, call or come in, how many make a purchase and for what amount?

By analyzing the response and conversion rate for each Ad and comparing that to its cost, you’ll know each Ad’s effectiveness. Fine-tune Ad elements or placement and re-test to optimize effectiveness and eliminate marketing budget waste.

Back in the pre-Internet days, I owned a company that relied heavily on Yellow Page advertising. We tracked Ad response down to the book our customer saw the Ad in. We were only able to make changes once a year and the Ads were expensive, so tracking Ads was critical. After analyzing our tracking results, we reduced our Yellow Page placements by 75-percent without any reduction in revenue.

Today, our advertising is all Internet-based and we use Google Analytics and Google Adwords to track click-throughs and response rates on a daily basis. We can quickly and easily add or eliminate Ads, compare Ads side-by-side and be much more responsive and effective with our marketing budget. I think Mr. Wanamaker would be impressed.

About the author: Bob Roitblat is a nationally recognized author, writing about business, medicine, technology and sailing. Bob is also a serial entrepreneur and a seasoned executive with more than 30 years of hands-on P&L responsibility running companies at every phase of a business’ life cycle. He has considerable experience consulting with and supporting small and medium-sized closely-held enterprises (SME) across a range of industries, including high technology, distribution, manufacturing and professional services. For more information, visit http://www.mainsailcg.com.
Article Source: http://EzineArticles.com/?expert=Bob_Roitblat

Tim Somers
Bizarre Marketing, LLC

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By Annissa Coy

You would think that building a relationship with a client would be easy and come naturally to most businesses but it does not. In fact many businesses are terrible at building relationships.

Why?

Because they fail to do the one thing that they have to do in order to develop a good, solid, long lasting relationship and that is to make a connection.

A client wants nothing more than to feel that their needs, wants and concerns are cared about and that they will be cared about in the process. A client isn’t stupid either. They will know if you are just going thru the motio

ns or if you are genuine. They can tell if you really care about them or if you just want their check to clear. The cliché “fake it till you make it” won’t work for you in this instance. Your client has a choice and you want to be their choice every time hands down.

Think about it. How many times have you walked into a business and felt like you mattered? An even scarier question, how many times have you walked into a business and knew immediately that you didn’t matter at all?

There are companies small and large that do this beautifully. You know the ones. There’s the coffer shop that has your drink made before you even step thru the door. The car wash that remembers your favorite fresh car smell and makes sure that the driver’s seat is always put back in your favorite spot before you get in to drive away. And even the online store that ships your orders to you next day for free.

You go back to these places and would never consider going anywhere else because you have a connection with them and know that your needs, wants and ultimately your happiness matters to them. That you matter to them.

So how do you make a strong, solid, long lasting connection?

1. Create Outrageous Value – Give your client over the top outrageous value. Deliver above and beyond their expectations and deliver more than you promise to the point that they think WOW every time they interact with you or your business.

2. Ask Them What They Want – Don’t sit and wonder what your client wants or needs or worse yet think you already know. Check in them to make sure you are both on the same page. Ask them what they want from you and then give it to them.

3. Listen When They Talk – You client knows better than anyone what you need to do to connect with them. So ask them constantly. Check in verbally often and then take action on what they tell you. If you don’t’ they will know you really don’t care and feel you aren’t listening to them.

4. Atmosphere – Make sure that the culture and atmosphere in your company makes your clients feel welcome and cared about. Even if your business doesn’t have a retail store front and you only talk to clients on the phone this is vital. Atmosphere is portrayed in your décor, cleanliness, tone of voice, words, smile, actions and location of a retail establishment. Be sure it says you matter.

5. Education Based Marketing – Your client is not a mindless drone. They are a person who wants to be able to do the right thing and make an informed decision when it comes to spending their money. So it is your job to inform them why your business is the best place for them to spend their money and there is no better way to do that than to educate them about your product, service, etc. and what they need to be looking for from you. It’s a great way to ethically brag about yourself and your business while creating reciprocity with your clients.

6. Be Ethical – Creating a strong company culture that always puts ethics first. If you want a relationship and connection with your clients then they have to know, like and trust you. Never waver on this. If a client feels treated badly and let’s face it, this can happen in the best of businesses, fix it immediately. Once you have lost a client’s trust it can be all but impossible to earn it back.

Gone are the days of transactions in business. Clients are way savvier than that and demand that you earn their respect and their money by being in a relationship with them. And the good news is that there are so many terrible businesses out there doing just the opposite that they actually make it quite easy for someone like you that cares and wants to connect to swoop in and be the hero.

If you nail this in your business you will be guaranteed success and never worry about competition again.

Annissa Coy invites you to participate in the conversations that take place at http://firehouseeducation.com and take advantage of the tons of free training and content on the website that can help you transform your cleaning or restoration business. So go ahead and click on the Follow Me button at the top right hand corner of the website and subscribe so you can stay involved in the action.

Article Source: http://EzineArticles.com/?expert=Annissa_Coy

Tim Somers
Bizarre Marketing, LLC

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