March 17 is St. Patrick’s Day and just about everyone will be sporting something expressing their support of one of most celebrated holidays. St Patricks Day Tee Shirts are the most popular article of clothes to be worn right next to St. Patrick’s Day Hats and St. Patrick’s Day Buttons. Many millions celebrate St. Patrick’s and they are not even Irish. The day honors the great St. Patrick, saint of Ireland. One might think the day we celebrate (March 17) was the day he was born, … [Read more...]
DADBA Expo Pre-Event Marketing Stats
February 14, 2008 By 1 Comment
Yesterday I attended the Downriver Small Business Conference hosted By DADBA (Downriver & Detroit Business Association) and DCFCU (Downriver Community Federal Credit Union). Prior to the event I sent out 65 post cards to current customers and prospects that I had met over the past few months (about half of which were NOT DADBA members). The post card was simple (see below) telling the recipient to stop by my booth and pick up a Free Gift and also enter our drawing to win Free … [Read more...]
You Should Start a Small Business Blog
February 11, 2008 By 2 Comments
A blog is an excellent way to build brand awareness for any sized business, especially a small business. Keeping a simple and basic theme is the key; you need to focus on the audience that you want reading your blog. Your blog should focus on providing information that is helpful and useful to your readers, using simple tactics to expose your products and services. Give link love; don’t be afraid to link out to other blogs or websites even if they are competitors to some degree. You … [Read more...]
