As a member of the Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry, I am able to access over 3,500 vendors with over 750,000 Promotional Products to offer our customers.  An exciting study was revealed today that advertising specialties beat out all forms of TV, radio and print […]

I am fairly new to the whole Social Networking gig, and have found sites like Facebook and LinkedIn to be great avenues to reconnect with old customers and keep in touch with new customers and prospects alike. I have been joining various groups and posting on their discussion boards and making connections with members of […]

One of our top suppliers, Lanco is making an effort to increase sales for the balance of the 4th quarter by offering some of their top distributors “Free Spec Samples”.
What are Spec Samples you ask – basically they are a actual product proof, printed with a logo or message. They are most often produced with […]

The first time you speak with a prospect is more than likely a cold call, no matter how you generated the lead, from a referral to a networking event the initial phone conversation is really an Introductory Call to get your foot in the door by setting up a meeting.  I have never been a […]

Early this week I attended a networking event and started some basic dialog with a gentleman, I asked him if he have been utilizing any social networks to build his business.  He blasted me with “Facebook and Twitter are a waste of time” and went on to tell me his sales staff do not get […]