I never really calculated the numbers, but my best guess as of writing this post is that 50% of my business has come from Referrals over the past 19 years, although that number could very well be much higher than I think. Referrals are priceless; when you think of all the money and time involved in marketing your products or services you just can’t put a price on one of your customers passing your name on to someone they know. I have never implemented a referral program that offers some … [Read more...]
Back To School Spirit Megaphone
August 13, 2008 By 2 Comments
I have noticed the back to school advertisements popping up already, on the radio, TV and in the local papers. Many of our suppliers that offer School Spirit items are also running specials on custom printed Megaphones and items like the 5 Inch Mini Plastic Football. Both of these items are great for handing out at school sporting events. An item like the Cheerleading Megaphone comes with a free white plastic Popcorn Cap – this is a great bonus to use as fundraisers at school events, a … [Read more...]
Bizarre Promotions Sponsors Contest
August 3, 2008 By 4 Comments
Online Contests are a great way to generate a buzz that will drive traffic to your website, generate backlinks that will increase your search engine rankings; you can even increase your distribution list. A contest is a very cost effective way to market your business both online and off. That said, I am sponsoring the MichiganBusinessHub.com Online Contest were you can enter to win over $1,300 in prizes and you don’t have to purchase a thing. Bizarre Promotions prize is $500 in custom … [Read more...]
Tools Of The Trade – Send Out Cards
July 6, 2008 By 1 Comment
Imagine a way to send a high-quality post card or greeting card like this one, in your own handwriting with your own signature, from your computer in a matter of seconds. Now imagine sending that same card to 12, 74, or even a few hundred clients or prospects, in that same time with one click of the mouse. You don't have to go to the store, pick up a pen, stuff an envelope, lick a stamp, or even pay someone to do it for you! You can even create time sequenced multi-card campaigns, … [Read more...]
Build Relationships, Build Sales
June 23, 2008 By 2 Comments
Even after 19 years in business I learn something about building my business almost everyday. I have build relationships with customers over the years. Many have been customers for 10 even 15 years, but some have been one timers, or only remain a customer for a couple of years. So why do some customers stick around year after year, while others do not? My goal is to make sure every customer is happy, even if it costs me money, so in my businesses case I don’t believe our customers … [Read more...]
