As I mentioned in my Surviving 2010 and Beyond post, I will be highlighting some back to basics non traditional marketing tip and strategies to help your business stand out from the crowd.

Risky Business – consumers love scandals and controversy, so when brainstorming your next marketing campaign consider walking the fine line of etiquette.  Be [...]

2009 was a challenging year for most small businesses to say the least.  Many did not fare well and had to close their doors, while others are still holding on knowing that 2010 will be a make or break it year for their business.

You Can Survive and Be More Successful In 2010 – PERIOD!
Survival is [...]

Claims have been made that consumers get exposed to thousands of advertisements through various different mediums each and every day.  I personally think it is only in the hundreds but have no data to back this up.

Either way consumers get bombarded with all kinds of marketing messages everyday.  To get noticed your message needs to [...]

The Advertising Specialty Institute® announced the results of a study showing that the end-buyer recognizes promotional products as the most effective medium among all advertising next to the Internet.
When it comes to their Return of Investment (ROI) the study shows that 48% of those that participated in the study indicated that promotional products will deliver [...]

The fourth quarter is here and yes many businesses are struggling, and the last thing on their mind is spending money.  While the promotional products industry has taken a hit like most industries the importance of keeping your name in front of your clients and prospects is more important now than ever.
Keeping your current clients [...]