Video Marketing is hot and if you are not using this medium to drive business and sales you are missing out on an easy and cost effective way to captivate your prospects and turn them into customers. I have produced several videos for clients and usually just drop in some snappy music and call it a day. But the more I start digging into the production of marketing videos I am realizing that Voice-Overs really do take a marketing video to the next level.

Voice-Overs improve viewer engagement and keep their attention far longer than videos with just a music track – in turn leading the viewer to remember your company’s products and services – leading to sales and referrals. Many studies have made the connection between the human attention span and what captures an individual’s interest and keeps it. Some of these studies find without question that merging sensory components, such as visuals and a strong voice, will increase and keep the viewer’s attention much longer.

See For Yourself – Below you will find two videos that we produced, they are exactly the same visually but the second one has a Voice-Over. After watching both, please vote for the one you find more powerful and engaging.

Video One – NO Voice-Over

Video Two – WITH Voice-Over

Tim Somers
Bizarre Marketing, LLC.

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Consumers are inundated with marketing propaganda all day long and have been trained to ignore most of these intrusive messages.  Putting a promotion or special offer right in their hands is a way small businesses can take advantage of a hot unique way to use a more personalized marketing channel that reaches your clients anytime and anywhere often making them take action right now by opening their wallets and spending money with your business.

This fairly new but already popular marketing vehicle provides businesses with a way to connect on a level second to none.  Your email campaigns, SMS text messaging campaigns and mobile websites will provide your business with a connection directly into the hands of consumers were they will interact, share and buy right from their mobile phones.

97% Of All Text Messages Get Opened and Read!

The sale of smartphones was up eighty-seven percent (87%) last year and is setting records again this year; this is clearly a trend that your business must be a part of to survive. When you consider that ninety-seven percent (97%) of all text messages get opened and read within the first hour they are received compared to the industry averages of emails having a 12-15% open rate and a less than 1% response rate from direct mail, marketing with text messages ROI (return on investment) is far superior.

Mobile Marketing With Text Messages Is Hot! 

Here are some points to consider:

• Because mobile phones are normally with users all the time, your marketing message can be highly personal and relevant (what they need when they need it).
• SMS (text messaging) delivers businesses with an 8.22% conversion rate; much higher than email conversion rates, website conversion rates and direct mail conversion rates which are all fewer than 2%.
• Statics show that 97% of all text messages are read, and that 83% of text messages are read within the first hour of receiving the message.

There is no gray area here, it is clear that mobile devices are and has changed the way consumers spend money and there is no end in sight for test message marketing.  Make sure your business does not miss out and start marketing to your customers and prospect customers using SMS message marketing today.

Watch this video on How To Text Message Market Your Business.

Tim Somers
Bizarre Marketing
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If you have done any kind of Internet Marketing chances are you have came across the name Frank Kern. Many give Frank props for being the number one Internet Marketing guru of all time.

Frank’s latest Marketing strategy is pure genius: Win Frank Kern’s ’63 VW Bus

When I first heard of his latest launch I though OK now what product has he come up with? As I watched his video I was shocked to find out that he’s not pushing any of his own products or anyone else’s product either. He’s just starting a feeding frenzy and practically shutting down Facebook with all the traffic he’s getting on his Facebook page.

So nothing to buy – then WHY?

My guess is that he wants to keep his name out there and collect “likes” on his Facebook page while building relationships with thousands of would be Internet Marketers…thus offering his products and services to them down the road, once they know like and trust him.

Whatever his master plan is as a Marketer you can’t help but suck it all in and watch how it all unfolds.

Frank is the real deal – check out the contest and Enter to Win Stuff Today.

Tim Somers
Bizarre Promotions, Inc.

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This is a great way to advertise beyond a fixed time frame at reasonable rates. Unfortunately, there are many companies that underestimate the advertising potential of customized t-shirts in their marketing campaigns; actually using promo t-shirts is one of the oldest marketing gimmicks; and they are still being used with much aplomb by several companies. While some organizations give them in a gift hamper with other customized stuff like stationary to their customers and employee, others use them at promotional events like a sporting get together to create a feeling of oneness among the employee of the company and to advertise the name of their company.

Here are some of the benefits of using custom t-shirts in your marketing strategy

Constant advertisement: Custom t-shirts are a form of constant advertisement, unlike other channels used for marketing which are only around as long as money is being pumped into the campaign, when you invest is custom t-shirts; chances are that some people may preserve these well designed t-shirts for years and when they do get them out; these custom t-shirts will have the same potential for advertising a they had years ago. T-shirts with the company’s name and logo on it serve as a constant reminder for you and your employees of what you are trying to offer your customers and the company’s goals; this means that investing in custom t-shirts is an almost limitless form of marketing with long lasting benefits.

 Cost Effective: Customized t-shirts are among the most cost effective marketing tools available in the market today, but don’t let the fact that the medium is cheap fool you into underestimating it. You could also use other customized products like stationary but t-shirts will always be more noticeable so even though you will end up spending more for a custom starts than a custom pen or notebook; it is well worth the price. These t-shirts have the potential to give your brand name constant exposure for weeks, months and even years. When a person wears a custom t-shirt offered by your company; he acts like a billboard for the firm; letting people know about your company, products, special offers and services provided by the company. Can you imagine the kind of exposure that you company can get through this marketing medium? Regardless of whether the t-shirts are worn by the employees of your company or by your current and potential customers, you are bound to garner a lot of attention with these custom t-shirts. These t-shirts can also be worn at sporting events and other functions that are hosted by the company; when worn to an outdoor event these t-shirts help to create a feeling if unity among the employees of a company.

The best part of using these custom t-shirts is that they are more than paper or TV advertisements; when you use these channels of communication; the customer get very little in return; however, in case of custom t-shirts; these apparels are functional to all the customers as well as the employees, so when you use promotional t-shirts, you are actually giving the customer something in return for spreading the word about your company. Most people treat t-shirts as their staple garments, wearing them anywhere and at any time of the day; also when you use custom t-shirts to advertise your products or for brand building, you can customize the product to suit your consumer base; for instance if your company manufactures toys, your target audience will be children in which case you can design t-shirts with kids related themes and designs on it and you can do the same if your company makes products for women; the possibilities are almost limitless when you use customized t-shirts for marketing.

Seomul Evans is SEO Services Consultant. Learn more about Custom T-Shirts.

Article Source: http://EzineArticles.com/?expert=Seomul_Evans

Tim Somers
Bizarre Promotions, Inc.

Request A Quote For Custom Printed T-shirts

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You can visit our web site for more details about our Email Marketing By Zip Code program. 

To your success!
Tim Somers
Bizarre Promotions, Inc.

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Although I believe you still need both, the future may steer many smaller to mid-sized businesses away from building expensive flashy websites.  If this trend continues the writing may be on the wall, Facebook makes it very easy and cost effective (Free) to get your business online in a matter of minutes.

Facebook recently released some staggering statistics that should make you take notice and get your Facebook Business Fan Page up and running as soon as possible.

- More than 400 million active users
- 50% of our active users log on to Facebook in any given day
- More than 35 million users update their status each day
- More than 60 million status updates posted each day
- More than 3 billion photos uploaded to the site each month
- More than 5 billion pieces of content
  (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
- More than 3.5 million events created each month
- More than 3 million active Pages on Facebook
- More than 1.5 million local businesses have active Pages on Facebook
- More than 20 million people become fans of Pages each day
- Pages have created more than 5.3 billion fans
- Average user has 130 friends on the site
- Average user sends 8 friend requests per month
- Average user spends more than 55 minutes per day on Facebook
- Average user clicks the Like button on 9 pieces of content each month
- Average user writes 25 comments on Facebook content each month
- Average user becomes a fan of 4 Pages each month
- Average user is invited to 3 events per month
- Average user is a member of 13 groups
- More than 70 translations available on the site
- About 70% of Facebook users are outside the United States
- More than 500,000 active applications currently on Facebook Platform
- More than 250 applications have more than one million monthly active users
- More than 80,000 websites have implemented Facebook Connect since December 2008
- More than 60 million Facebook users engage with Facebook Connect on external websites every month
- There are more than 65 million active users currently accessing Facebook through their mobile devices
- People that use Facebook on their mobile devices are 50% more active on Facebook than non-mobile users
- There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products
 
There is a bit more to simply throwing up a Facebook Business Fan Page, to get noticed you must promote the page using prominent links on your website and including the Facebook Fan Box on your website and blog.  You should also include a link in your email signature, on your business cards, in your newsletter and pretty much on any offline advertising you do.

Another key factor in building fans is to offer up killer content, helpful tips, techniques and useful information this will lead to a huge following.  Self promotional sales tactics will turn your fans off and your following will dissolve quickly.

Tim Somers
Bizarre Promotions, Inc.

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After a very successful beta launch of our Email Marketing By Zip Code program in 2009 we have rolled out several zip codes within Wayne County Michigan.  We will be rolling out other zip codes throughout Michigan and the entire United States through various distributors.  Solo Email Blasts are currently available to any zip code in the United States.  (contact us if you are interested in becoming a distributor).

Advertising and Marketing are two necessary evils that we business owners must endure to be successful.  More and more companies are refocusing their ad dollars to include various online channels such as banner advertising on popular websites and full blow Email Marketing campaigns.  It is clear that one thing will not change in this some times confusing arena. You need to market and advertise your business using several different avenues, both online and offline and email marketing is one of the more powerful and cost effective ways to increase your online presence.

Email Marketing By Zip Code uses opt-in subscribers, that have requested additional information from local and national merchants.   You can deliver a targeted marketing message right to these subscribers desktop.  This is one of the most dynamic ways you can get your message read at an incredibly minimal cost per exposure.

Example of Group (10) Ad Email Blast:

Tim Somers
Bizarre Promotions, Inc.

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Here are some powerful SEO Tips To Get Backlinks yourself.

Squidoo Lists

Squidoo.com has become one of the most powerful resources on the web to get links back to your site. Copy and paste the following into a Google search bar:

“add+to+this+list”+site:squidoo.com

This will give you a very large list of Squidoo Lenses, and you can add your site to these with very little effort.  Most of them will have a very high PageRank which is a key factor you want to look for in getting backlinks.  When adding your site to these Lenses, be sure to use custom anchor text with the keywords you want to rank for.

You can also search using +”keyword phrase” targeting your links for relevance. For example, if you were trying to rank a dating site you should do a Google search like this:
“add+to+this+list”+”dating”+site:squidoo.com

Web 2.0 Profiles

Creating a profile on Web 2.0 sites like Facebook.com and LinkedIn.com utilizing your website url gives you very high quality backlinks.  Other sites to consider are twibs.com and zoominfo.com.  You should also search out Web 2.0 portals in your niche, if you have a fitness website then search for fitness sites that enable you to create a profile and interact with other members.

Article Marketing

This is one of the more time consuming ways to get backlinks, but is actually one of the best ways to generate multiple backlinks from a single effort.  Be sure that you include a link to your site in the body of your article and yet again at the end in the author bio.  Every article that gets posted generates a backlink to your site. The more articles that get posted, the more links you can build.  Posting on article sites opens the door for other bloggers and site owners to use your article on there sites, giving you yet another avenue for getting backlinks.

Write good quality original articles and submit them to a few article directories. Here are just a few of the most popular ones EzineArticles.com and GoArticles.com.

To maximize your efforts, you can submit your article to hundreds of directories using this great resource for automating your article submitting.

Tim Somers
Bizarre Promotions, Inc.

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You Can Survive and Be More Successful In 2010 – PERIOD!

Survival is going to take some effort; sitting back waiting for things to get better is not the answer.  Yes, I am going there…you are going to have to “think outside the box”.  There you go I said it…two statements I am sick and tired of hearing is “In This Economy” and “Think Outside The Box”.  As much as I hate to admit it these two statements are really one statement in regards to surviving in 2010.

“In This Economy” you are going to have to “Think Outside The Box” to survive.

In these “interesting” times your company will need to do some none traditional marketing that makes you stand out from the crowd.  The same old same old is just not going to stack up in this day and age.

The Paper Airplane Video hits it right on the head – by doing something different you will get better results than those practicing the same approach they have year after year.

Over the next few weeks I will be posting some non traditional marketing tips that you can put in place to make 2010 a record breaking year for you and your business.

Tim Somers
Bizarre Promotions, Inc.

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The survey found that nearly nine out of 10 (88 percent) said the recession will continue to hurt their businesses in 2010.  Silverpop, conducted this in-depth survey in late November 2009, asking when they thought the recession might end, 36 percent of email marketers said “not anytime soon.” One out of five thought the economy wouldn’t improve before the fourth quarter of 2010.

Although the recession is anticipated to hang around for a while, the marketers surveyed had very positive attitudes in regards to email and its ability to cost-effectively increase the customer loyalty, in-turn increasing revenues in 2010.  Four out of 10 marketers reported that their email budgets in 2010 would increase, and nearly half (47 percent) said their budgets would stay the same.

For more than half (52 percent) increasing customer loyalty will be their top goal using email marketing, while others will focus on increasing their revenue via email marketing.
“When consumers’ purse strings tighten, savvy marketers remain respectful but attentive, so their brands are top of mind when their customers are once again ready to buy,” said Bill Nussey, CEO of Silverpop.

Programs like our Email Marketing By Zip Code will be a great way to expose marketers to new prospects in conjunction with continuing to market to their established database of customers.  SMS and Social Media marketing will also be on the rise in 2010, 84 percent of those surveyed are planning to include or increase their social media marketing in the year to come.

It will take time and effort to generate successful email marketing campaigns.  Messages need to be timely, relevant and targeted to your audience to be successful.

Tim Somers
Bizarre Promotions, Inc.

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