In a study conducted on consumer preference when it comes to online advertising shows that simple text ads are the most popular and successful forms of adverting on the net.
- 25% of respondents more likely to click on simple text ads
- 20% for right banner ads
- 12% for top banner ads
- 11% for video ads
I […]

In the latest issue of E-Ideas by Kathy Kane founder of Market Insights, LLC, Kathy highlighted 12 Marketing Mistakes To Avoid.  I found the mistakes to be very eye opening, I’ve been in business for 19 years now and in the Marketing and Advertising arena for 22 years – yikes, I should be retiring anytime […]

I recently read how companies are cross promoting products and services to increase their sales.  This practice is when two or more businesses that have the same audience but are not direct competitors, promoting their products or services together.
It’s pretty easy to find businesses that are interested in doing this.  Online forums, discussion groups, social […]

Research shows that prospects often check your company out pretty thoroughly before even requesting a quote from you.  Most will visit your website and look for a “Client List”, to see what types of companies you have worked for and the quality of your product or service.  They want information that will tell them you […]

In search of other social networking sites, I came across Biznik, a business networking site geared to independent professionals. Their tagline definitely grabbed my attention: Business Networking That Doesn’t Suck.

Biznik was launched and based in Seattle, Washington and, impressively the site has more than 5,000 members already. The focal point of the web site is […]