Claims have been made that consumers get exposed to thousands of advertisements through various different mediums each and every day. I personally think it is only in the hundreds but have no data to back this up. Either way consumers get bombarded with all kinds of marketing messages everyday. To get noticed your message needs to be focused with a holy cow I need that now impact. As mentioned in my Marketing Misconceptions Are Dangerous post you have to make it all about your … [Read more...]
New Bizarre Service… INTRODUCTING EMAIL MARKETING BY ZIP CODE As a Marketing & Advertising Solutions company Bizarre Promotions, Inc. has added email marketing to its bag of tricks. Using the leverage marketing technique (pooling marketing dollars of others to lower each participants cost) - 10 business advertisements will be featured per email blast - bringing the cost per email address to $0.02 each. (solo email blasts will be available and quoted based on the targeted zip … [Read more...]
First and Foremost, Your Web Site is Not for You The biggest problem today with Web site professionals, is that they don’t keep your best interest in mind. They are intent on developing a design that you will like, not one that will necessarily perform. It may sound strange, but what you are really trying to do is get a message across to your visitors, not to yourself. There is no guarantee that your audience is interested in what you are interested in anyway. To combat this, make sure … [Read more...]
Google has been testing Google TV Ads Online by invitation only. This is pretty exciting and a very cool new service that will give advertisers an opportunity to target specific shows on television and on the web. The programs may be shown in different places, which may include websites of the networks that broadcast the program on TV. Advertising via Google TV will be a streamlined process, allowing advertisers many options including bidding on cost-per-thousand (CPM) bases. Ads are … [Read more...]
