I recently read how companies are cross promoting products and services to increase their sales.  This practice is when two or more businesses that have the same audience but are not direct competitors, promoting their products or services together.
It’s pretty easy to find businesses that are interested in doing this.  Online forums, discussion groups, social [...]

Research shows that prospects often check your company out pretty thoroughly before even requesting a quote from you.  Most will visit your website and look for a “Client List”, to see what types of companies you have worked for and the quality of your product or service.  They want information that will tell them you [...]

In search of other social networking sites, I came across Biznik, a business networking site geared to independent professionals. Their tagline definitely grabbed my attention: Business Networking That Doesn’t Suck.

Biznik was launched and based in Seattle, Washington and, impressively the site has more than 5,000 members already. The focal point of the web site is [...]

I posted the question “Have you ever sponsored a contest or drawing?” on Linkedin after the fact that Bizarre Promotions Sponsored A Contest.  I wanted to see what others thought about this marketing practice.
Here is what others had to say:
I think anytime you sponsor an event, contest or promotion that is cost effective it is [...]

Just what can article marketing do for your websites?   by Rajeev Negi
Article marketing is one of the most effective forms of online advertising. The term speaks for itself. It is basically combining marketing with articles. An article packed with tons of useful information would be well read by lots of people, and possibly your potential [...]