Video Marketing is hot and if you are not using this medium to drive business and sales you are missing out on an easy and cost effective way to captivate your prospects and turn them into customers. I have produced several videos for clients and usually just drop in some snappy music and call it a day. But the more I start digging into the production of marketing videos I am realizing that Voice-Overs really do take a marketing video to the next level.

Voice-Overs improve viewer engagement and keep their attention far longer than videos with just a music track – in turn leading the viewer to remember your company’s products and services – leading to sales and referrals. Many studies have made the connection between the human attention span and what captures an individual’s interest and keeps it. Some of these studies find without question that merging sensory components, such as visuals and a strong voice, will increase and keep the viewer’s attention much longer.

See For Yourself – Below you will find two videos that we produced, they are exactly the same visually but the second one has a Voice-Over. After watching both, please vote for the one you find more powerful and engaging.

Video One – NO Voice-Over

Video Two – WITH Voice-Over

Tim Somers
Bizarre Marketing, LLC.

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Video Marketing is very effective and has been taking the businesses of those that get it to new levels. Major search engines like Google and Bing love business videos and statistics show that videos can often rank faster and easier then web pages full of valuable content.

A video we produced almost a year ago is still holding the number 3 position on the first page of Google for the search phrase Pizza Allen Park.  There are over 2 million competing pages for that phrase.  Getting on the first page is huge and not easy, Video Marketing can often make the process much easier. 

With the official launch of Bizarre Promotions Video Services we are offering Buy One Video Get One Video Free through the remainder of July 2011.  You can visit our Video Marketing page to see all of the various video options we have to offer.

Video marketing is NOT the future, it is here NOW!

Many online marketers will tell you that Content Is King, and I will agree that good content is a very important element in getting traffic and rankings for your website.  But video will take your website, blog or Facebook page to another level.  Where a picture is worth a thousand words, video is worth…well it is just priceless. 

A video engages and interacts with the viewer far more personally that a simple blog post or web page packed full of valuable content.  You can control the viewer’s emotions and influence their purchasing behavior far easier that you can with the written word.

Marketers are capitalizing on the power of online video and you too need to take your business to new heights and start using video to market your business.

Visit our Video Marketing Page NOW to take advantage of our Buy One Get One Free July 2011 promotion a cost effective business video is just a click away.

To Your Success!

Tim Somers
Bizarre Promotions, Inc.

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We take 3 to 5 pictures (or graphics) along with 2-4 text messages and create a video that is 30 seconds to 60 seconds.

You will get the mp4 video file that can be uploaded to popular Video sharing sites like YouTube and Facebook, you will also be able to attach the video to emails.

Send your clients, friends, family and followers a Custom Holiday Video today.

Here are a few examples.

*After you complete your purchase you will be directed to a page to upload your pictures.

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No fancy 30 second TV commercials or Radio spots every hour of every day are necessary to make your pizzeria stand out and be successful.  You do not need a large marketing budget nor do you need to hire a fancy marketing agency to handle your marketing campaigns.  Smaller single show pizzeria’s are making it happen all across the united states on shoe string advertising budgets along with ground-breaking ideas that get and keep the attention of loyal customers.  Oh and it does help if you pizza actually tastes good.

Word-of-Mouth Marketing is one of the most powerful tools at your disposal, but many do not even use or consider this method of marketing.  You don’t need to spend millions getting Tiger Woods to endorse your tasty pie, you simply need to build trust and credibility throughout your community.  You must ask your current customers to help spread the word and reward them for doing so.  You should also get other local merchants to endorse your product buy putting special coupons and offers in their store fronts.  Yes, you may have to entice them a bit with a few free pizzas every now and then but the value of Word of Mouth Marketing is worth it.
 
Give-A-Way Free Pizza – what better way to advertise your product then to let people try it for free.  Contact your local schools, churches, charities, clubs and larger businesses and offer to supply them with pizza for their next event.  Be sure to give them plenty of flyers, menus, coupons and even consider a special just for the particular school or church.  You might think this will be expensive, but the return (if your pizza is good) will be far greater than any paid display advertisement you put in the local paper or direct mail piece.

Social Media Marketing – you must have a presence on Facebook, Twitter and YouTube at the very least.  These outlets are free and should be taken full advantage of.  You must go into these marketing channels with a well thought out plan of attack.  You want to offer information and education first and foremost, while hitting them softly with your marketing message.  You should also offer specials to those that follow you and encourage everyone to follow you to take advantage of the exclusive specials available.

Specialty Advertising – Print ads are often forgotten after the reader has finished reading the paper or magazine.  But putting your pizzeria’s name and logo on a custom printed promotional product is one of the most powerful ways to keep your name in front of your clients.  Whether it’s a key chain, a magnet, a pen, a coffee mug or a t-shirt these types of items should be part of your arsenal of marketing and advertising tools.  When you give a patron an item with your logo printed on it, the are not thinking of it as an advertisement, they are grateful the lovely gift you gave them.  The key is to give away items that are useful and get used often, daily if possible.  One of the most popular and cost effective pizza promotional items is the Magnet.  People love them because they are useful and when they are ready to order pizza they don’t have to look very far to find your phone number.
 
Tim Somers is owner of Bizarre Promotions, Inc. a promotional products distributor that has been helping businesses grow for over 20 years. View a new video produced for Bella Pizza Allen Park MI YouTube is a powerful medium that every business should be using.

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Simply put people don’t want to read anymore. Video content is king as made evident by the exponential growth of websites like; YouTube, uStream, and JustinTV. These video sharing websites create a simple functionality for people to share their content. As a business it’s important to utilize video to target keywords, instill a culture, and brand a message.

Targeting Keywords – in terms of search engine optimization video ranks high in Google’s algorithm. It is important however that the account the video is posted on gains authority. This can be done by page / upload views as well as websites that embed your content. It’s important to utilize a strategy when creating your videos. Try creating a series of videos on the same topic, this will allow Google to realize that you are the authority on that topic and pushing your videos to the top of the list.

Experiment with titles – use a variety of different titles for the same video. You want to host these videos on different websites. Example – if you have a video titled, “How to get a payday loan” on YouTube, when you upload it to Metacafe use the title, “Payday Loan Guide.” This experimentation will allow you to find out what keywords really work best. Do not host the same video with a different title on the same website.

Go Viral – viral videos are hard to define and even more difficult to create. Sometimes it takes a cute kitty or a boy lost in a balloon. Whatever it is you want to create content that people want to share with others. The key to this is short videos that do not feature an overload of information. These simple videos will keep your visitors focused on the main idea that can be anything from your brand to a new product you are promoting.

Become an Expert – rather then create a diverse library of video content focus on one niche at a time. This will allow you to become an expert on this subject and gain authority within search engines as well as within the community that you are appealing to. Do a keyword search and see what your competitors are doing. If there looks like there is an opportunity somewhere you need to take it! Don’t hesitate from moving into a space if it’s not occupied already. Comment on other videos and respond to people who leave a message on yours.

Use Video Testimonials – people trust other people more then bloggers, businesses, or government. Providing an authentic review through a video testimonial adds a personal touch to your business allowing you to connect with your consumer. Embed video testimonials anywhere on your website that your customers head to.

Article Source: http://EzineArticles.com/?5-Simple-Video-Marketing-Strategies&id=4465041 5 Simple Video Marketing Strategies

Tim Somers
Bizarre Promotions, Inc.
Check Out Our Latest Client Video – Bella Pizza Allen Park MI

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If you have cut holiday cards this year you should consider at the very least sending your customers and prospects a Custom Holiday Greetings Video.

Here are three reasons you should send holiday greeting cards, holiday greeting videos or both.

APPRECIATION – your customers are the life blood of your survival, prospects can easily become customers by sending them some love as well.  The holidays are a great time to tell your customers that you appreciate them and the business they have sent your way.  Remember if you do not appreciate YOUR customers someone else will.

RELATIONSHIP BUILDING – repeat business is very vital to my success and keeping in touch with my customers and prospects is not easy, it takes time, energy and money.  But the rewards are priceless; sending a simple holiday greeting video can reconnect you with customers that you may not have given enough attention to this past year.

TOMA – Top of Mind Awareness is huge!  The holidays are a time for most to kick back and relax and leave work at the office for a few days.  If you generate some TOMA just before the holidays your customers and prospects have you and your business freshly embedded into their thoughts.  You just never know what topics are going to come up at all those holiday parties and gatherings. The referrals will flow naturally because you practiced TOMA with a holiday greeting video.

To see a few examples or order your Holiday Greetings Video visit our site here.

Happy Holidays!

Tim Somers
Bizarre Promotions, Inc.

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