Keeping in touch with past clients is very important, while many fail to do this simple sales building tactic. Calling a past client does not mean you are in desperation mode for business and should be part of your daily sales building activities.
An associate of mine told me of a call he received last week from a vendor he did business with over 2 years ago. The vendor just wanted to say hello and let my associate know that they were still in business. The vendor also asked if he could bid on any future projects, my associate replied – “as a matter of fact we are just putting together a proposal request for a project due next month”.
If the vendor would not have made that call, chances are my associate would have never remembered the vendor from 2 years prior and would have never submitted a bid request to him.
Timing is everything, getting on the phone is the most powerful way of keeping in touch with your past clients. Get in the habit of calling 10 past clients everyday.
Tim Somers
Bizarre Promotions, Inc.
