Email Marketing To Be Bigger In 2010

A new survey out by Silverpop finds 88 percent of email marketing budget will increase or stay the same in 2010.

The survey found that nearly nine out of 10 (88 percent) said the recession will continue to hurt their businesses in 2010.  Silverpop, conducted this in-depth survey in late November 2009, asking when they thought the recession might end, 36 percent of email marketers said “not anytime soon.” One out of five thought the economy wouldn’t improve before the fourth quarter of 2010.

Although the recession is anticipated to hang around for a while, the marketers surveyed had very positive attitudes in regards to email and its ability to cost-effectively increase the customer loyalty, in-turn increasing revenues in 2010.  Four out of 10 marketers reported that their email budgets in 2010 would increase, and nearly half (47 percent) said their budgets would stay the same.

For more than half (52 percent) increasing customer loyalty will be their top goal using email marketing, while others will focus on increasing their revenue via email marketing.
“When consumers’ purse strings tighten, savvy marketers remain respectful but attentive, so their brands are top of mind when their customers are once again ready to buy,” said Bill Nussey, CEO of Silverpop.

Programs like our Email Marketing By Zip Code will be a great way to expose marketers to new prospects in conjunction with continuing to market to their established database of customers.  SMS and Social Media marketing will also be on the rise in 2010, 84 percent of those surveyed are planning to include or increase their social media marketing in the year to come.

It will take time and effort to generate successful email marketing campaigns.  Messages need to be timely, relevant and targeted to your audience to be successful.

Tim Somers
Bizarre Promotions, Inc.

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