In this era of digital marketing, social media, Facebook marketing in particular, has emerged as a gleaming trend. Many businesses are leveraging the power of social media in their marketing arsenal.
Being one of the largest social media networks, Facebook has also emerged as a powerful marketing platform for businesses, and its latest features makes it more appealing to marketers.
Facebook marketing is still one of the best drivers for earning a higher conversion and sales rate. To stand out from the competition, you need to include unique strategies that can help you derive the desired results.
There is an ocean of potential customers on Facebook. With larger pool, it is also difficult to attract the right ones and reserve your spot. Facebook marketing involves lots of challenges within it, but there are also many opportunities with it.
The following are the top Facebook marketing strategies that can help you stay ahead of your competitors.
1. Choose & schedule your Facebook content:
Each social media network has its own style of content, but Facebook provides something more than other social media networks that can help you lead the race. With Facebook live, stories, video and image posts, your brand gets numerous opportunities. It doesn’t end there, you can schedule your posts through social media calendars.
Type of content:
Status: With new features, you can use larger text for short messages and put your content on a colored background which allows you to post your messages in a vibrant and catchy manner.
Images: Make use of virtual reality features or 360-degree content to awe your customers and make your brand more interesting.
Videos: On Facebook, people usually watch videos without sound and therefore video should be accessible, easy to digest and always have captions. Create videos that catch a user’s attention and provide something worthwhile.
Links: With new features, you can promote your content on Facebook. Find your most engaged content and continue to share it on Facebook.
Facebook live: Live content drives three times more engagement when it comes to Facebook.
Facebook stories: Build from the idea of Snapchat stories, it’s a very useful way to promote.Live content drives three times more engagement when it comes to Facebook Click To Tweet
2. Leverage your existing customer base:
Use of social media icons is one of the first things you should start with. Encourage existing traffic on your website to share and like your content via their personal accounts. This way, the friends of your existing customers become your potential customers.
If you are using e-mail as a means of communication, add your Facebook page URL to your email signature. Let people know that you can be reached via social media channels, as well. People will feel more connected with your brand if it is easy to reach you.
3. Audience segmentation:
Instead of promoting your ad to random Facebook users, you should go for the ones who are interested in the types of products or services offered by you. You can segment your audience by age, gender, demographics, geographic location, etc. This will make targeting much more easy for you.
4. Use conversion tracking to see the results of ads:
Like any other marketing tool, Facebook advertising is measured by the ROI earned. That’s why you need results from every single ad running. Usually Facebook doesn’t track the conversions, but you can use tracking software to measure results.
In short, implemented correctly, Facebook marketing can add a whole new dimension to your brand.