How Frequently Are You In Front Of Your Current Customers?

The majority of companies spend most of their time and money looking and searching for “New” customers and clients.  Statistics show that 82% of marketing dollars are targeted toward new clients while spending little or no money (or time for that matter) on current customers.

Here is a case study of a company that totally changed their marketing focus from new customers to current and past customers.

The company decided their focus would be every customer that ordered in the last 12 months.  They concentrate 80% of their allocated marketing budget on these customers, instead of trying to acquire new clients.

Their first strategy was to “hit” their current customers EVERY SINGLE MONTH with some type of marketing piece, a postcard, a flyer, a promotional product, specials etc.  They stayed away from email marketing and went with a more personal touch.

Here are the results they documented

After just three months of targeted marketing to current customers their business began experiencing Double Digit Growth…every month for the rest of the year (in 2008).

So if you focus on your current customers and clients, giving them 80% of your time and attention your business will grow even in a down economy.  Stop chasing your tail and wasting valuable marketing dollars on new customers.  New customer will come naturally from referrals and word of month – which do not cost you a penny.
 
Keep in touch with your customers each and every month of the year; they are your life line for survival in any economy.

Tim Somers
Bizarre Promotions, Inc.