It would seem like common sense, however most companies are quick to cut back on advertising and marketing dollars when they are forced to make concessions. If you advertise when everyone else has stopped or cut back, your message stands out even more since there are fewer ads in the marketplace. Your business will also get labeled as a strong and stable company and is more likely to be remembered first when everyone that survives starts advertising again.
While there are many forms of advertising you need to get the most bang for your buck when your dollars are limited due to a sluggish economy. Promotional Products deliver the best return on your investment and should be without question part of your recession busting marketing strategy.
In a recent promotional products impact and exposure study it is pretty clear that using a branded advertising specialty will be an investment that is second to none in regards to pushing through these turbulent times.
Here are some of the statistics:
• Increased sales. 62% of customers do business with the company
after receiving the promotional product.
• Brand awareness. 84% of customers remember the business that
provided them with the promotional product.
• Return on investment. At $.004/ impression promotional products
have the best CPI of popular advertising media.
• Improved relations. 42% of customers view the business more
favorably after receiving the item and virtually none indicate a
negative feeling.
• Frequency and repetition. A key to advertising, promotional
products are kept on average for 7 months and many are used
every business day!
Advertising Specialties Impact and Exposures Study, visit www.asicentral.com/study for more details.
Tim Somers
Bizarre Promotions, Inc.
