Introductory Calling aka Cold Calling
By Tim Somers on Nov 5, 2008 in General, Offline Advertising
The first time you speak with a prospect is more than likely a cold call, no matter how you generated the lead, from a referral to a networking event the initial phone conversation is really an Introductory Call to get your foot in the door by setting up a meeting. I have never been a fan of receiving cold calls and often like to mess with the caller – wasting their time, like they are wasting mine.
I do understand the cold calling concept and realize it works for many. I actually set an appointment from someone that cold called me to do a “Lunch and Learn” power meeting. This is a great concept – that reeled me in to accepting the appointment.
The caller first introduced himself and stated the name of his company and then went on to say that he is making an effort to take networking to the next level by scheduling a quick 20 minute “Lunch ‘N Learn” type meeting were we can tell each other what we do and what type of clients we are searching for. No hard sell at all, this is an amazing Cold Calling Technique that I am going to give a try over the next few months.
Check out these other High Performance Sales Techniques.
Tim Somers
Bizarre Promotions, Inc.
