Marketing Misconceptions Are Dangerous
By Tim Somers on Dec 29, 2009 in Featured, General
Do you really know what marketing is? Most business owners and marketing mangers claim to know what marketing is and how to effectively implement a marketing strategy. But far too often marketing in general is misinterpreted. The American Marketing Association defines marketing as: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Many businesses focus on the promotional aspects when implementing their marketing plan. Yes, promotion is very important but to have a successful marketing strategy you need much more.
A one-sided marketing message will not grab your targeted audience, if you consider the “What’s In It For Them” philosophy, your message will be an attention grabbing success.
Your marketing message should…
Isolate your products and services, have an attraction factor, a benefit and why someone would want the benefits of what you have to offer.
Do NOT focus on…
Your policies, how long you been in business, hours and location.
Another very important and rarely used marketing strategy is a message that tells your target audience what is different about your company. If you own a coffee shop and every corner in your town has a coffee shop you better tell me mister coffee drinker what makes your coffee shop better then the other six around town.
Marketing is not that hard you just need a focused plan of action that will generate the results you want achieve. Knowing what you want to achieve is most likely going to be the hardest part of putting together your Marketing Plan.
Tim Somers
Bizarre Promotions, Inc.
