For over a year now I’ve been using the Send Out Cards (SOC) system as a tool to keep in touch with my customers and prospects. Sending a thank you post card or greeting card, passing on some marketing tips or promoting specials with the SOC system has been a very easy and cost effective way to keep in touch with my distribution list.
Custom Calendars are hugh in the fourth quarter, so I thought I’d set up a Send Out Cards Campaign to stimulate the minds of my list and get them motivated to order their Calendars.
Over the next 5 weeks I will be hitting 115 different people in my SOC database with 3 Post Cards, 1 Greeting Card and finally a Wall Calendar printed with the Bizarre Promotions logo and information. This is an aggressive direct mail campaign and my goal is a 5% return (5.75 orders).
The campaign took me about one hour to put together, I selected the stock post cards and a greeting card from the Send Out Cards online catalog of over 12,000 to choose from. I then plugged in some copy, uploaded my business card graphic (which will be printed on the post cards and greeting card), scheduled the campaign to start and selected who I was going to send it to.
Below is an overview of the post cards and greeting card I’ll be using, along with verbiage within each on. I’ll report my results in a future post once the campaign is complete.
If you’d like to try out the Send Out Cards system, I have set my account up to let you send out a card absolutely free – give it a try right now!
WEEK #1 – BAKING POST CARD~
It takes various ingredients to make up a successful Marketing Plan.
Adding a Promotional Product to the mix will spice up your results.
Calendars are a versatile advertising tool.
Remind Your Customers Everyday Of The Year That Your Brand Is There For Them.
~ALL CALENDARS ARE 15% OFF~
Visit our website at BizarrePromotions.com – Keyword “Calendars”
To Your Success! (insert of my business card here)
WEEK #2 – CLOCK POST CARD~
TIMED RELEASE MARKETING
CALENDARS – are viewed countless times every day, all year long.
Careful targeting, clear messaging and long-term visibility make Calendars an advertising tool that offers high impact with multiple exposures at a minimal cost.
Compared to
NEWSPAPERS – High Cost One Day Exposure
MAGAZINES – High Cost 2-3 Week Exposure
RADIO – High Cost – consumers change channels often
TELEVISION – High Cost – consumers fast forward
~ALL CALENDARS ARE 15% OFF~
Visit our website at BizarrePromotions.com – Keyword “Calendars”
To Your Success! (insert of my business card here)
WEEK #3 – MAKES CENTS POST CARD~
Advertise for just PENNY’S a day!
CALENDARS stretch your dollars further.
FACTS –
On average, a person looks at a calendar 12 times a day.
84 times a week.
Over 4,380 times per year.
83% of customers purchase products or services from the advertiser who supplied them with a calendar.
94% of all business people can recall the advertising message on their calendars.
~ALL CALENDARS ARE 15% OFF~
Visit our website at BizarrePromotions.com – Keyword “Calendars”
To Your Success! (insert of my business card here)
WEEK #4 - MONKEY GREETING CARD~
Left Side:
No More Monkey Business ~ It’s Time To Order Your Calendars!
~Visual Appeal For Your Brand
~Dominate Wall or Desk Space
~Controlled, Targeted Distribution
~Remarkable Cost-Effectiveness
~Many Themes and Styles To Choose From
~Year-Long High-Frequency Visibility
~EVERYONE uses them
~Business Offices average 2.5 Calendars
~ALL CALENDARS ARE 15% OFF~
Visit our website at BizarrePromotions.com – Keyword “Calendars”
To Your Success! Tim Somers, Bizarre Promotions, Inc.
Right Side: Calendar Graphic with price point
Large Selection Of Themes
Wall Calendars ~ Desk Calendars
Pocket Calendars ~ Magnetic Calendars
Remind your customers every day of the year that your brand is there for them.
WEEK #5 – Set Reminder To Mail Out Bizarre Calendar
Tim Somers
Bizarre Promotions, Inc.
the wall calendars that we have at home are just free stuffs that i got from the internet ..
we use big wall calendars on our offices, big wall calendars are easier to read ‘-`