To prove how powerful this new product really is, a box with a sample of the product was mailed out. Sounds like a regular old product mailing, but the spin cycle on this mailing was simple – they wrapped the box with a basic white t-shirt.
You guessed it the t-shirt was not so white when it arrived at the recipient’s home, and what better way to test the product first hand. This was so clever, the t-shirt wrapped box grabs your attention and gets your curiosity going – making you tear into the package to see what the heck is in side.
I would surely try the product on the dirty shirt – which was the intent of the promotion, grab the consumer and make them take action – then impress the shirt off them and gain their trust in your product – which will lead to sales.
Bizarre Promotions, Inc.